How to Obtain and Benefit from HubSpot Certifications in 2023
Overview of HubSpot Certification
A HubSpot certification is a globally recognized credential that professionals pursue for three main reasons:
- Updating skills in various areas such as digital marketing, sales, and customer support.
- Demonstrating expertise in specific HubSpot skill sets.
- Enhancing your resume, portfolio, LinkedIn profile, or job application.
HubSpot Academy, the official platform for courses and certifications, offers 25 different certifications across various professional roles, software functions, and experience levels. Please refer to the table below to explore the range of certifications available.
Beginner Intermediate Advanced Marketing Inbound Marketing, Digital Marketing, Inbound Marketing Optimization, Digital Advertising, Platform Consulting, HubSpot Reporting, SEO, HubSpot Reporting, SEO, Inbound, Content Marketing, Contextual Marketing Email Marketing, HubSpot Partner Solutions, HubSpot Marketing Software Sales Revenue Operations, Platform Consulting, – HubSpot Reporting, Frictionless Sales, Sales Management, Inbound, Sales Enablement, HubSpot Sales Software, Inbound Sales, HubSpot Partner Solutions Service Platform Consulting, HubSpot Reporting, – Service Hub Software, Inbound Web design – Growth-Driven Design Web development HubSpot CMS for Developers Growth-Driven Design, Growth-Driven Design Agency
Note: Some certifications apply to multiple HubSpot content categories.
2023 Hubspot Social Media Marketing Certification Answers Free: https://www.ekaynaklar.com/2023-hubspot-social-media-marketing-certification-answers-free/
2023 HUBSPOT EMAİL MARKETİNG CERTİFİCATİON ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-email-marketing-certification-answers-free/
2023 HUBSPOT CMS FOR DEVELOPERS CERTİFİCATİON EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-cms-for-developers-certification-exam-answers/
2023 HUBSPOT GROWTH DRİVEN DESİGN AGENCY CERTİFİCATİON EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-growth-driven-design-agency-certification-exam-answers-free/
2023 HUBSPOT EXAM ANSWERS FREE : HUBSPOT GROWTH-DRİVEN DESİGN CERTİFİCATİON EXAM ANSWERS : https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-growth-driven-design-certification-exam-answers/
2023 HUBSPOT REVENUE OPERATİONS EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-revenue-operations-exam-answers/
2023 HUBSPOT SALES MANAGEMENT TRAİNİNG CERTİFİCATİON EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-sales-management-training-certification-exam-answers-free/
2023 HUBSPOT SALES ENABLEMENT CERTİFİCATİON EXAM ANSWERS: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-sales-enablement-certification-exam-answers/
2023 HUBSPOT SALES SOFTWARE CERTİFİCATİON EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-sales-software-certification-exam-answers-free/
2023 HUBSPOT INBOUND SALES CERTİFİCATİON EXAM ANSWERS FREE:https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-inbound-sales-certification-exam-answers-free/
2023 HUBSPOT SERVİCE HUB SOFTWARE CERTİFİCATİON EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-service-hub-software-certification-exam-answers/
2023 HUBSPOT MARKETİNG SOFTWARE CERTİFİCATİON EXAM ANSWERS: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-marketing-software-certification-exam-answers/
2023 HUBSPOT REPORTİNG CERTİFİCATİON EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-reporting-certification-exam-answers/
2023 HUBSPOT DİGİTAL ADVERTİSİNG CERTİFİCATİON EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-digital-advertising-certification-exam-answers/
2023 HUBSPOT INBOUND CERTİFİCATİON EXAM ANSWERS: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-inbound-certification-exam-answers/
2023 HUBSPOT CONTENT MARKETİNG CERTİFİCATİON EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-content-marketing-certification-exam-answers/
2023 INBOUND MARKETİNG CERTİFİCATİON EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-inbound-marketing-certification-exam-answers/
2023 HUBSPOT DİGİTAL MARKETİNG COURSE ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-digital-marketing-course-answers/
2023 HUBSPOT SEO CERTİFİCATİON COURSE ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-seo-certification-course-answers/
2023 HUBSPOT SEO II CERTİFİCATİON EXAM ANSWERS FREE: https://www.ekaynaklar.com/2023-hubspot-exam-answers-free-hubspot-seo-ii-certification-exam-answers/
HubSpot is an industry leader in digital marketing, offering customer relationship management (CRM) software that assists companies in lead generation, aligning marketing and sales teams, improving sales enablement, and boosting ROI. According to Statista, HubSpot had the highest market share (29%) for marketing automation solutions in the US in 2021, surpassing competitors like Adobe Experience Cloud, Marketo, Active Campaign, and others.
Popular HubSpot Certifications for Beginners In this section, we’ll discuss three popular certifications for beginners according to HubSpot Academy and the most searched certifications on Google worldwide. The majority of these certifications revolve around sales and marketing strategies. Use these breakdowns as a starting point for your research process.
- HubSpot Inbound Marketing Certification Course Content: Creating engaging content, lead nurturing, marketing process optimization, automation and AI tools. Course Format: 7 lessons, 24 videos, 7 quizzes. Duration: 4 hours and 54 minutes.
- HubSpot Inbound Certification Course Content: Foundations of inbound marketing, understanding the flywheel model, setting goals. Course Format: 6 lessons, 15 videos, 4 quizzes. Duration: 2 hours and 2 minutes.
- HubSpot Email Marketing Certification Course Content: Fundamentals of email marketing, using HubSpot’s free email marketing tool. Course Format: 9 lessons, 28 videos, 9 quizzes. Duration: 3 hours and 18 minutes.
- HubSpot Content Marketing Certification Course Content: Developing a content strategy, using a content creation framework, content promotion and analysis. Course Format: 12 lessons, 54 videos, 11 quizzes. Duration: 7 hours and 24 minutes.
- HubSpot Social Media Marketing Certification Course Content: Developing an inbound social media strategy, social media listening and monitoring, building relationships. Course Format: 8 lessons, 38 videos, 29 quizzes. Duration: 4 hours and 5 minutes.
- HubSpot Inbound Sales Certification Course Content: Lead identification, building trust, understanding buyers, conducting sales calls and presentations. Course Format: 5 lessons, 22 videos, 5 quizzes. Duration: 3 hours and 12 minutes.
- HubSpot SEO Certification Course Content: Evaluating and improving SEO, building backlinks, utilizing keyword research. Course Format: 6 lessons, 26 videos, 5 quizzes. Duration: 2 hours and 47 minutes.
Benefits of HubSpot Certification
Apart from the global recognition of HubSpot skills and certifications, there are several career benefits associated with obtaining a HubSpot certification:
- Attract employers’ attention: HubSpot certifications (or experience) are often preferred or required qualifications in job postings on platforms like LinkedIn, Glassdoor, and Indeed. Job titles include Inbound Marketing Manager, Vice President of Customer Success, Sales Support Specialist, and more. Notable companies that value HubSpot certifications include Robert Half, North Carolina State University, University of Tennessee, HubSpot, and Amazon Web Services.
- Learn from industry experts: Completing certification courses exposes you to the expertise and perspectives of inbound marketing professionals. HubSpot Academy instructors specialize in different content areas, providing valuable insights into conversions, automation, and developer content.
- Stay updated on marketing and sales trends: As HubSpot continually updates its software, certification courses and exams reflect the latest features and functionality. This ensures that you develop and maintain cutting-edge CRM skills.
- Showcase your credentials: HubSpot Academy allows you to display your expertise through certificates and badges. After completing a certification, you can download the certificate and badge, embed them on your website, add them to your LinkedIn profile and email signature, and share them on social media. This visually enhances your online presence and makes your expertise easily recognizable to employers.
- Unlock diverse career paths: HubSpot certifications open up various career opportunities, including securing jobs that require HubSpot experience or certifications, becoming a HubSpot solutions provider or partner to offer consulting and implementation services, becoming a certified HubSpot trainer, or applying your HubSpot skills to grow your own business and enhance customer experiences.
How to Get HubSpot Certified To begin your certification journey and join over 200,000 HubSpot certified professionals, follow these steps:
- Familiarize yourself with HubSpot: Sign up for a free HubSpot account and explore the platform’s features and functionality to align with your passions and career goals.
- Create a HubSpot Academy account: Sign up for an account and explore certifications in your desired content area, such as marketing, sales, or customer service.
- Enroll in a course: Choose a course that aligns with your interests and enroll. Within your Academy account, you can access course breakdowns, study guides, and other relevant courses.
- Complete lessons and quizzes: Learn the core principles and success tactics by completing all the lessons and quizzes in your chosen course.
- Pass the certification exam: At the end of each course, there will be an exam to test your knowledge. Each exam has a passing score, time limit, and retake policy.
- Earn your certificate: After successfully passing the certification exam, you can view, download, and embed your certificate to showcase your new credential.
- Maintain your certification: Keep your certification active by taking a recertifying exam before the expiration date. Each certification has a different duration of validity. For example, the Inbound Marketing certification remains active for 25 months, while the Sales Software certification remains active for 13 months.
It’s important to note the expiration dates of your certifications to ensure they remain active and up to date.
In conclusion, obtaining a HubSpot certification can provide you with valuable skills, enhance your career prospects, and open up exciting opportunities in the fields of marketing, sales, and customer service. Follow the outlined steps to embark on your certification journey and reap the benefits in the ever-evolving digital landscape.