SEMrush Certification Exam Answers 2022 – 2023 : SEO Fundamentals

SEMrush  Certification Exam Answers 2022 – 2023 : SEO Fundamentals


What is the approximate number of Google’s ranking factors?
  • Over 1000
  • Over 20
  • Over 100
  • Over 2000
  • Over 200
What does PLA stand for?
  • Popular Links Analysis
  • Product Listing Ads
  • Personally Listed Ads
What is the name of the URL element that is present on every page except the homepage?
  • Subdomain
  • Slug
  • TLD
  • Protocol
To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.
  • False
  • True
What is sitemap.xml?
  • A site map intended for users, similar to a table of contents
  • A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
  • A file with a list of a website’s URLs to be indexed
What’s the difference between a 301 and a 302 redirect?
  • 301 is used for a temporary page redirection, 302 for a permanent redirection
  • 301 is used for a page redirection block, 302 for a permanent redirection
  • 301 is used for a permanent page redirection, 302 for a temporary redirection
  • 301 is used for a temporary page redirection, 302 for a redirection block
Microdata markup is an automatic method in which Javascript adds schema annotation into the head of the page.
  • True
  • False
Which of the following symbols should you use to separate the words in the slug, according to best practice?
  • Plusses
  • Dots
  • Hyphens
  • Colons
Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps use the review stars from ______ by default.
  • TripAdvisor, Foursquare
  • Google, Facebook
  • TripAdvisor, Facebook
  • Google, Yelp
Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?
  • 302 code
  • 404 code
  • 503 code
  • 200 code
Which keywords are best to target?
  • Those with higher volume and lower competition
  • Those with higher volume and higher competition
  • Those with lower volume and lower competition
  • Those with lower volume and higher competition
Which factors will increase the value of a link? Choose two answers.
  • Links from PBNs
  • The high authority of the linking domain
  • Relevant keywords in the anchor text
  • A link with a ‘nofollow’ attribute in the comment section of a blog post
When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.
  • Dynamic serving
  • Separate domain
  • Responsive design
What does AMP stand for?
  • Agile Main Page
  • Advanced Mobile Performance
  • Artificial Mobile Presentation
  • Accelerated Mobile Pages
What is the primary difference between mobile search results and desktop search results?
  • There is no difference
  • To ensure a better user experience, you should have less content on your mobile website
  • Nofollow backlinks count when it comes to mobile SEO
  • More focus is made on local results
Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.
  •, Microdata markup
  • Microdata markup, JSON-LD
  • JSON-LD, Microdata markup
  • Microdata markup,
  •, JSON-LD
What are the main ways of improving your mobile website’s user experience? Choose three answers.
  • Making sure your content is easily readable
  • Adjusting your page elements to make them easy to click with your fingertips
  • Using a dynamic serving website to make it mobile-friendly
  • Making your content shorter so users can explore your site faster
  • Making sure your phone number is clickable
What are the signals that help Google see that your site is targeting a specific country? Choose two answers.
  • You use the country’s ccTLD
  • You use the “.com,” “.net,” or “.org” TLD
  • A subfolder of your website contains the country’s name
  • You use the country’s language in your hreflang directive in the header
Which of the listed factors are important for local SEO? Choose three answers.
  • Mentions of your business name, address, and phone number
  • Total number of backlinks from trusted websites
  • Links from local websites
  • Localized site content
  • Follow/Nofollow backlink property
Which of the listed items does Search Console allow you to do? Choose two answers.
  • Discover the traffic sources and track users by the sources
  • Make sure that Google can crawl your website
  • Discover which queries caused your site to appear in certain positions in search results
  • Monitor and analyze your site’s audience behavior

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