SEMrush Certification Exam Answers 2022 – 2023 : Role Of Content

SEMrush  Certification Exam Answers 2022 – 2023 : Role Of Content


Q.1 – Why do people link to you?

  • (A) To make money via what you pay them
  • (B) To help you make money
  • (C) Because helping their site users by linking to great content increases those users’ affinity for their business
  • (D) Because Google ranks sites that link out higher

Q.2 – What are some of the ways you can filter links in SEMrush? Choose three answers.

  • (A) Sort them by the price per link
  • (B) Limit the number of links per domain
  • (C) Filter our NoFollow/Sponsored/UGC links
  • (D) Sort them by PageScore

Q.3 – What are the downsides of using a blog to publish evergreen content? Choose two answers.

  • (A) Many pages on a blog are “overhead” pages that Google won’t want to index
  • (B) Blog platforms show content based on age, not on importance and relevance
  • (C) Blogs make publishing too easy
  • (D) Google doesn’t like blogs

Q.4 – What are the most important aspects of content for SEO? Choose two correct answers.

  • (A) Addressing user needs
  • (B) Publishing high-quality content
  • (C) Publishing high volumes of content
  • (D) Publishing more content than your competitor

Q.5 – Which of these is the most important aspect of links to your site?

  • (A) They are inexpensive
  • (B) They are freely given
  • (C) They use rich anchor text
  • (D) They link to money pages on your site

Q.6 – What do our case studies about links as a ranking factor show us?

  • (A) If you get links too quickly it can hurt you
  • (B) You should focus all of your content efforts on data research reports
  • (C) Links obtained via 301 redirects are not helpful
  • (D) If links are organically owned it’s OK if you get a lot of them very quickly

Q.7 – How do we balance comprehensive content with the desire for easy-to-navigate websites?

  • (A) Decide on one or the other, you can’t have both
  • (B) Prioritize depth of content first, it’s more important
  • (C) Invest in CX and UX and content depth and breadth so you can give users both
  • (D) Prioritize UX and CX first, it’s more important

Q.8 – What are some of the benefits of informational content? Pick the three best answers.

  • (A) It can increase your visibility
  • (B) It can enhance your brand
  • (C) It can build your reputation
  • (D) It can increase the number of pages on your site that are a ranking factor

Q.9 – How can improving your EAT help your business? Choose the three best answers.

  • (A) Get more links to your content
  • (B) Get more leads as Google uses it as a ranking factor
  • (C) Improve your conversion rates
  • (D) Get more shares of your content

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