Hubspot Exam Answers 2022 – 2023 : CMS For Marketers Certification
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Q.1 – What is the relationship between templates and pages?
- (A) Templates control the style and functionality of pages; the same template can be used to create many different pages.
- (B) Templates are the building blocks of pages; the same template can be used to create many different pages.
- (C) Templates control the style and functionality of pages; a template can only be used once to create a single page.
Q.2 – What are themes in the HubSpot CMS?
- (A) Style guides that establish consistency across your web content
- (B) Collections of assets that enable a marketer-friendly content editing experience
- (C) Tools available for free online through the HubSpot blog
- (D) Tools graphics designers use to create graphics
Lesson 3 Quiz Answers
Q.1 – What is the Jobs Theory?
- (A) The idea that people have jobs in their life that need to be done, and they “hire” the best product or service to do it.
- (B) A theory of website design that states that every website needs to have a job to complete for its users.
- (C) The concept that products and services fulfill a job based on what the business determines its users need most.
- (D) None of the above.
Q.2 – What is user experience?
- (A) The design of a website or an app
- (B) How usable a system is
- (C) How a person feels with interacting with a system
- (D) The experience someone has interacting with your website
Q.3 – True or False? Your users are always changing, so your website shouldn’t be stagnant.
- (A) True
- (B) False
Lesson 4 Quiz Answers
Q.1 – What are the three main characteristics of a good website page?
- (A) Well-Designed, Engaging, Optimized
- (B) Descriptive, Optimized, High-Converting
- (C) Clear, Engaging, Mobile-Friendly
- (D) Descriptive, Clear, Well-Designed
Q.2 – Fill in the blank. The purpose of a landing page is to _____.
- (A) communicate your brand message
- (B) spread awareness of your products and services
- (C) convert visitors into leads
- (D) drive traffic to your blog
Lesson 5 Quiz Answers
Q.1 – The HubSpot blogging tool is a powerful aid for which other HubSpot tool(s)?
-
- (A) Campaigns tool
- (B) SEO tool
- (C) Social media tool
- (D) A and B
- (E) A, B, and C
Lesson 6 Quiz Answers
Q.1 – How do search engines rank content?
- (A) Relevance > Discovery > Authority
- (B) Discovery > Relevance > Authority
- (C) Authority > Discovery > Relevance
- (D) Discovery > Authority > Relevance
Q.2 – True or false? Technical SEO is something to consider for your website, but it’s not a requirement.
- (A) True
- (B) False
Lesson 7 Quiz Answers
Q.1 – What is the difference between website analytics and traffic analytics?
- (A) Website analytics are the statistics about the traffic that’s coming to and interacting with your website; traffic analytics is a subset of reporting tools that looks at the engagement data of visitors at the start of your funnel
- (B) Website analytics is a subset of reporting options that looks at engagement data throughout your funnel; traffic analytics are the statistics about the traffic that’s coming to and interacting with your website
- (C) Website analytics are the facts and statistics about how your content is performing in search engines; traffic analytics describe how visitors are ending up on your website
- (D) There is no difference; they are the same thing
Q.2 – True or False? Ongoing reporting and continuous optimization are the keys to building a truly successful website.
- (A) True
- (B) False
Lesson 8 Test Answers
Q.1 – Choose all that apply. What are the advantages of maintaining an organized CMS?
- (A) It makes it easier to find what you need and make changes quickly.
- (B) It makes it easier to keep your website up to date and relevant.
- (C) It makes it easier to collaborate with your team.
- (D) It makes it easier to report on your website performance.
Q.2 – True or false? Archiving content and unpublishing content accomplishes the same thing; the two actions are interchangeable
- (A) True
- (B) False
Lesson 9 Test Answers
Q.1 – How is information about your website visitors entered into your CRM?
- (A) A visitor fills out a form on your website and that data is automatically entered in your CRM.
- (B) A visitor lands on a page of your website and the HubSpot tracking code adds their activity to your CRM.
- (C) A visitor comes to your homepage and a cookie is dropped in their browser, which enters their data into your CRM.
Q.2 – Choose all that apply. Which of these characteristics can you use in smart content?
- (A) Country
- (B) Contact lifecycle stage
- (C) Device type
- (D) Workflow enrollment
Q.3 – True or False? It is a best practice to use smart content in your blog posts.
- (A) True
- (B) False