How to Make Money from Instagram – Instagam Earnings Calculator
The tool below is not official Instagram tools and is in no way associated or endorsed by Instagram.
This tool was developed to provide influencers with earning potential.
Calculation Address: https://influencermarketinghub.com/instagram-money-calculator/
Compared to other social media channels, Instagram accounts have relatively high engagement levels.
For example, the average Facebook or Twitter user has an engagement rate of only 0.5% to 1.0%.
However, the average Instagram account has an engagement rate of 3%.
Any engagement rate above that, coupled with a high number of followers, indicates that you are an influencer among your peers.
Our Instagram Earnings Estimator takes these factors into account.
We look at the average engagement rates of your Instagram posts (engagement is the likes and comments on your posts).
Example: If your engagement rate is less than 8% and you have less than 1000 followers, you can expect to get paid less from brands than influencers who exceed the average engagement rates on their posts.
From a brand’s perspective, niche also makes a difference.
Fashion companies are more likely to work with high-profile name influencers than, say, companies selling bathroom fixtures, and businesses set their budgets accordingly.
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