2023 Semrush Role of Content Course with Eric Enge Exam Answers

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2023 Semrush Role of Content Course with Eric Enge Exam Answers

Why is EAT important?

  • Because it is a measure of user satisfaction
  • Because how users feel about the quality of your content is important
  • Because it’s a core part of the Google algorithm
  • Because it’s discussed in the Search Quality Rater’s Guide

True or False: Building valuable backlinks, creating high volumes of content, and making it informational can boost your SEO.

  • False
  • True

What are the most important insights that the case studies we showed teach us? Choose the two best answers.

  • Publishing content with depth and breadth is a great strategy.
  • Publishing high volumes of content always drives great results.
  • Satisfying user needs with your content is a critical factor in ranking.
  • REI is a very strong brand.

Choose two correct statements about users’ needs.

  • Users want to find what they’re looking for quickly.
  • Users want to find what they’re looking for.
  • Comprehensive content is critical so it’s important to have longform content on every page.
  • Simple, easy to process content is all you need to succeed,

Choose the right statement about links.

  • PageRank is a measure of the page’s ranking.
  • The SEO power of links is declining.
  • Pages that have the most links will rank the highest.
  • Google uses links as an indicator of what content is the best.

Why is Backlink Analysis essential to improving your performance? Choose three answers.

  • SEMrush PageScore helps you see what links are likely to have the most value.
  • Backlink analysis is the most important task in SEO.
  • You can get ideas from link building campaigns via backlink analysis.
  • Backlink analysis can help you find key sites that link to your competitors.

What makes a great link?

  • The relevance of the link is the only thing that matters.
  • It was inexpensive to buy.
  • The best links combine both relevance and authority.
  • Low relevance links will hurt your site.

Why should you consider a content hub?

  • Google does not like blogs.
  • It allows you to control how your content shows up within the link hierarchy of the site.
  • Older content will rank better just because it’s older.
  • Blog platforms are outdated.

Why is informational content important?

  • The more informational content your site has the higher you will rank.
  • It can help you make a lot of money.
  • It’s guaranteed to attract a lot of links to your site.
  • Added value is one of the biggest keys to building a great site.

What do our case studies about links as a ranking factor show us?

  • If you get links too quickly it can hurt you
  • You should focus all of your content efforts on data research reports
  • Links obtained via 301 redirects are not helpful
  • If links are organically owned it’s OK if you get a lot of them very quickly

How can improving your EAT help your business? Choose the three best answers.

  • Get more links to your content
  • Get more leads as Google uses it as a ranking factor
  • Improve your conversion rates
  • Get more shares of your content

How do we balance comprehensive content with the desire for easy to navigate websites?

  • Decide on one or the other, you can’t have both
  • Prioritize depth of content first, it’s more important
  • Invest in CX and UX and content depth and breadth so you can give users both
  • Prioritize UX and CX first, it’s more important

What are the most important aspects of content for SEO? Choose two correct answers.

  • Addressing user needs
  • Publishing high quality content
  • Publishing high volumes of content
  • Publishing more content than your competitor

Which of these is the most important aspect of links to your site?

  • They are inexpensive
  • They are freely given
  • They use rich anchor text
  • They link to money pages on your site

What are the downsides of using a blog to publish evergreen content? Choose two answers.

  • Many pages on a blog are “overhead” pages that Google won’t want to index
  • Blog platforms show content based on age, not on importance and relevance
  • Blogs make publishing too easy
  • Google doesn’t like blogs

Why do people link to you?

  • To make money via what you pay them
  • To help you make money
  • Because helping their site users by linking to great content increases those users’ affinity for their business
  • Because Google ranks sites that link out higher

What are some of the ways you can filter links in SEMrush? Choose three answers.

  • Sort them by the price per link
  • Limit the number of links per domain
  • Filter our NoFollow/Sponsored/UGC links
  • Sort them by PageScore

What are some of the benefits of informational content? Pick the three best answers.

  • It can increase your visibility
  • It can enhance your brand
  • It can build your reputation
  • It can increase the number of pages on your site that are a ranking factor

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