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2023 – 2024 Ad Exchange API Basics Assessment Answers

2023 – 2024 Ad Exchange API Basics Assessment Answers

1. Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?

  1. Billing API
  2. Creatives API
  3. Marketplace API
  4. RTB Breakout API

2. Managing client access to the Marketplace through the Ad Exchange API provides what benefit?

  1. Buyers can see the status of their client’s negotiations.
  2. Buyers can manage client invoicing directly in the API.
  3. Buyers can submit client’s creatives to the Marketplace.
  4. Buyers can check their client’s creatives against pre-targeting.

3. Which is a benefit for buyers using the Ad Exchange Creatives API?

  1. Bulk submission of creatives
  2. Easy assignment of creatives for pre-targeting
  3. Automatically generated reports
  4. Creative testing

4. How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?

  1. It’s easy to assign creatives to pre-targeting.
  2. It’s easy to bulk submit creatives.
  3. It’s easy to run checks on creative approval status.
  4. It’s easy to retrieve a list of active creatives.

5. What method is used to verify that an API call is allowed to access a specific Ad Exchange account?

  1. Authorization tokens are passed between the client and the API.
  2. Encrypted calls are used to exchange data between accounts.
  3. Reporting data is used to ensure that the correct data is received.
  4. DoubleClick support enables the Ad Exchange account for API access.

6. How can buyers test the API request and response using live data?

  1. Use the “Try this API” widget
  2. Check Ad Exchange reporting
  3. Review the Ad Exchange Help Center
  4. Reference the RTB Breakout

7. You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?

  1. Marketplace API
  2. RTB Breakout API
  3. Pre-targeting API
  4. Creatives API

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